How to Write a Great Tagline. Writing the perfect tagline is a fun, creative challenge. But there are a few things to keep in mind before you dive in. Give yourself enough time. You want to make sure you have the brain space and clarity you need to do it well. Know your Brand Heart.
Having scanned thousands of LinkedIn profiles to find top talent, I can say that a person's tagline is one of the most important yet overlooked parts of their profile. Your tagline is one of the first things that a Recruiter will see when they are searching for candidates. This is why it's so important to make it compelling: it can spark curiosity and lead to new opportunities!
If your business name is not already descriptive of what you do, well then your tagline should be. This blog will list a few tips on how to go about writing a great tagline for your business. However, before beginning, let’s agree on what a tagline is supposed to do. It starts with the values and truths that make your business what it is.
When you’re creating a tagline for your business, use a writing and editorial process. Develop a half dozen variations and do a survey to see which connects with people the best. If you are using your tagline on banners or ads, you can also split-test variations to see which delivers better conversion data.
Some companies jam their tagline with so many words that it becomes a manifesto snooze-o describing everything the business does, stands for and hopes to accomplish. Think of your tagline like words on a billboard—The shorter the better. It’s hard to read and recall a ton of words that you see while doing 70 on the interstate. Focus.
As a company or business, a tagline is one of the most important ads you will ever create. So whether or not you are a large company, a small business, or an independent brand, let’s take a look at some tagline examples that will get you thinking about your own company tagline.
A catchy slogan maker is an excellent tool to help you come up with a creative tagline for your business. Creating an apt and successful slogan is a real challenge for companies. It’s the key phrase people will associate with your product or service so you need to choose it wisely.
Many people wonder what the difference between a tagline and a slogan is. A slogan is what you use for a very specific marketing campaign. Maybe you are offering a brand-new course or running a holiday sale on a product. A tagline is usually communicated alongside your logo and is a pretty permanent description of your overall business purpose.